Why It All Started With The Pump?

When it comes to shoes, especially heels, the pump holds a special place in my heart. In starting this journey, the very first shoe we made was the pump. Why? The pump is both classic and iconic and a shoe that almost every woman has in her closet. Sultry yet elegant, it's easy to dress up or down. It's the type of heel women wear most and no matter the trends, remains a wardrobe staple.

It also happens to be one of the hardest shoes to fit. While it might be the shoe that every woman has in her closet, it's also the one she complains about the most. I hear women tell me all the time, "it's so hard to find a great pair of pumps". So, from the outset, I knew I wanted to provide a pump women actually love.

Two years later, after countless hours of research, meetings, sampling, testing, sleepless nights, and coffees, we developed what I think is the ultimate pump. It comes with our proprietary comfort technology that's meant to love and hug your foot hour after hour day after day so you can wear your heels for longer without pain. We also made our pumps in half sizes as well as multiple widths so you can find your perfect fit.

I couldn't be prouder of my team for what we've built together and I'm so excited to share it with you. Thanks for coming along with me on this journey. If you haven't tried a pair of our pumps, I hope you will soon. If you already have a pair, I hope you're loving them and feeling the confidence and power of a perfect pair of pumps.


- Cassandra Fossum, Mavette Founder